MPK&D’s “MSU Texas” Boundless Opportunities campaign branding elevated to Midwestern State University’s institutional branding

MSU Texas campaign logoMPK&D Partners is proud to have partnered with Midwestern State University to develop branding for the Boundless Opportunities campaign. The MSU Texas concept is now being woven into institutional branding.

“MSU Texas” evolved from MPK&D’s strategic process during MSU’s discovery phase for a $50 million comprehensive capital campaign. As reported in the Times Record News by Trish Choate, “Rebranding the university as ‘MSU Texas’ is making the location clearer while adding Lone Star luster.”

Julie Gaynor, director of marketing and public relations at MSU Texas, is quoted as saying, “We didn’t have anything that positioned us when you hear Midwestern State … you don’t think Texas, and you don’t think Wichita Falls.”

Read the Times Record News full article at What’s in a name? ‘Texas’ officially part of MSU’s. MSU Texas has incorporated institutional branding on the home page of its website.